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Print Misconceptions - August 4, 2017

In an age where "green," "sustainable," and "earth-friendly" are considered staples of the marketing language du jour, misconceptions about print and paper and its use, abound.


Misconception: "Using paper kills trees."

Truth: The trees in North America used for paper production come from well-managed forests or farms. Private landowners plant about 4 million trees ever day, which is 3-4 times more than they harvest. This gives them the income they need to maintain, renew, and manage forests sustainably. Without that income, landowners face economic pressures to covert forest land to other uses, including growing other crops that are more profitable or selling the land for development. In those cases, the forest is removed forever. Maintaining forests for paper production helps ensure that land will remain forest. (International Paper, AF&PA) In fact, today the United States has 20% more trees than it did on the first Earth Day, which took place in the spring of 1970.
Just 11% of the world's forests are used for paper-28% are used for lumber and 53% are used for fuel. (Two Sides, AF&PA). By providing a market for responsibly-grown wood fiber, the U.S. paper industry encourages forest land owners to continue managing their lands rather than selling them for development or other non-forest uses.