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Mohawk Introduces a Maker's Field Guide to Envelopes - August 10, 2017

A Maker's Field Guide to Envelopes is organized around five defining, structural attributes of an envelope: Texture, Color, Style, Flap and Size. Like the Maker's Field Guide to Texture and Color, the envelope guide opens with a high level introduction stating the case for materials with a blend of behavioral insight and hands-on demonstration. This is intended to prove that careful attention to your envelope selection helps elevate any project from good to great.

The 26 page book is organized in to six short, high-impact sections:

 

Introduction - This includes background on the impact of materials as well as a hands-on, interactive introduction to the five defining envelope attributes to consider in design.

Texture - How to use textured envelopes to capture your audience through touch. An A2 Curious Collection Metallic Ionized envelope along with an A7 Curious Collection Matter Adiron Blue envelope are bound in to show unique textured envelopes.

Color - Using color can transform a simple, common form like a business envelope to something extra special. To demonstrate this, a #10 Commercial Mohawk via Vellum Safety Yellow envelope alongside a #10 Policy Mohawk Carnival Vellum New Black are bound in the book.

Style - Carefully considering the anatomy of your envelope is crucial to any project that requires an envelope enclosure. In this section, this is demonstrated with a 5.5" Square/Euroflap envelope in Strathmore Wove Chino contrasted with a 9x12 Catalog envelope pre-printed on Mohawk via Linen Natural.

Flap Shape - Unique to envelopes, flaps offer a clue to what's inside. From formal invite to business stationery, a flap style can send a message before it's even opened. Bound in to demonstrate are a 5.5 Baronial Flap envelope in Mohawk Loop Antique Vellum Urban Gray, an A2 deckle edge flap in Strathmore Pastelle Natural White and an A2 euro flap in Mohawk Superfine Eggshell Ultrawhite.

Size - From the smallest, attention-getting envelope to the largest unique forms, the size of an envelope is an obvious, but powerful choice. Two contrasting envelopes are bound in to demonstrate this; a 3.125 x 5.5 Coin envelope in Mohawk Loop Antique Vellum Husk contrasted with a large C6D Policy flap envelope in Mohawk Superfine Eggshell Ultrawhite.

For more information or to get your own copy of the new guide, visit: https://www.mohawkconnects.com/makersfieldguidetoenvelopes.